What is Google Ads and How to Use It in Digital Marketing in 2025

In the digital world, businesses need strong marketing strategies to reach the targeted audience effectively. Google ads are the most powerful tools for digital marketer. In every digital marketing strategy, Google Ads are used to get their product or service worldwide. In this article, we will explore what is Google ads and how to use in digital marketing.

Table of Contents

What is Google Ads?

Google Ads is one of the most popular online advertising platforms, and it was developed by Google. Advertisers pay money for Google ads and create campaigns to show the ads on Google search engine result page. Google ads work on the PPC model, which means pay-per-click when advertisers pay each time an ad is clicked on their website. It provides various ad formats for creating the campaign.

Types of Google Ads

Google ads provide multiple ad formats for advertisers to promote their products or services on Google search engine result pages. Here is list a of Google ad types.

Search Ads: Search ads in a text format and it displays on Google search engine result pages. They are recommended for reaching users who are searching for keywords related to the advertiser’s products or services.

Display Ads: Display ads are in image, video, or text format. And it’s displayed on the Google display network, which includes millions of websites, blogs, and apps. It’s recommended to increase brand awareness and reach a larger audience over the Internet.

Video Ads: Video ads appear on YouTube and other Google video partner platforms. They are recommended for engaging users visually and showcasing the product.

Shopping Ads: Shopping ads show product details such as price, image, and store information. These ads appear on Google search results and shopping pages. It is perfect for E-Commerce businesses to drive online sales.

App Promotion Ads: App promotion ads can be in text, image, or video format. It helps to promote the apps for drive installation. Ads appear in Google Play, YouTube, and Google search result.

Responsive Ads: Responsive ads automatically change the size, format, and appearance of available ad space. These ads are displayed over the Google display network.

Local Service Ads: Local ads contain local service details like phone numbers, reviews, and service location. It displays the ads in Google search results for local querie.

Performance Max Campaigns: It combines all ad formats in a single campaign and displays the ads across the Google network.

Smart Campaigns: This ad is created by machine learning and appears on display networks and Google searches. It’s suitable for small businesses and advertisers to create campaigns and run ads quickly.

Benefits of Google Ads

Targeted Advertising: Advertiser ads are shown to target audiences based on their product or service-related keywords, user location, interest, age, and behaviors. It ensures you are ads are seen by the target audience.

Measurable Results: Google ads allow you to track your ads performance, such as impressions, clicks, and conversions. Conversion tracking provides users with specific actions after clicking the ad, such as purchases, sign-ups, or form submissions. Return on investment is also calculated by comparing revenue generated with ad spend.

Cost Control: Google ads allow you to set daily or monthly budgets and adjust your budgets at any time. PPC model advertisers only pay when the ad is clicked, and it ensures the budget is in your control.

Immediate Visibility: If organic SEO takes some time to reach the results. Google ads provide immediate visibility. If you launch the campaign, the ad will appear in Google search results within an hour, and it will drive traffic to your website.

Flexibility: Google ads are more flexible and you can edit your ads anytime and it’s quickly updated. Advertisers run multiple ad formats to identify the right format.

How to Use Google Ads in Digital Marketing

Setting Up Your Google Ads Account: Go to the Google Ads website, click the Start Now button, and use your Gmail account to sign up. After completing your account information, set up the building information such as payment method, currency type, and time zone.

Defining Your Goals: Defining your goal is important for measuring your success. The goal may be to increase the website traffic, improve sales, or promote your product or services.

Keyword Research: Find the high search volume with low competition keywords relevant to your products or services using the Google keyword planner tool. Ad copy and landing pages use these keywords to improve the ad relevance.

Creating Compelling Ads: Write clear ad copy with proper ad headline and product description to relevant keywords and landing page. Use high-quality visuals and calls to action to capture your audience’s attention.

Setting Your Budget and Bids: Select the daily or monthly budget and choose the bidding strategy based on your goal, Whether manual CPC or automated bidding.

Targeting Your Audience: Google Ads provides multiple targeting options to find the right audience relevant to your ads. You can select your audience based on demographics, location, device type, and specific interests.

Creating Effective Landing Pages: Creating a landing page relevant to your ads is crucial as it provides more value to users. Ensure your landing page is mobile-friendly and quickly loads.

Utilizing Ad Extensions: Use ad extensions to enhance your ads with additional information like a call extension, site links, callout extension, structured snippet, and more. These extensions improve your ad’s visibility.

Monitoring and Optimization: After your campaign is live, regularly monitor the performance using Google ads reporting tools such as click, CTR, conversion rate, and return on investment. Optimize the underperforming ads to improve their performance and use different ad variations to find the right one.

Conclusion

Google ads are a powerful tool for driving website traffic and helping to reach your digital marketing goals. We hope this article helps understand what is Google ads and how to use them in digital marketing to achieve goals for beginners.